The HBCU Icon Exchange is the #1 source for HBCU student-athletes to monetize their name, image, and likeness (NIL). A new marketplace brought to you by The Icon 1901 Collective and Playbooked where HBCU Student-athletes can connect with brands and fans. 

Our Services

The HBCU Icons Exchange is the number 1 source for HBCU student-athletes to monetize their name, image, and likeness (NIL). We partnered with Playbook to leverage their brands to create NIL deal with ease and confidence.

How it works:

Athletes can sign-up, create a customized profile, choose the brands and services they want to offer or represent, set their own pricing, and accept or decline offers – all from the website. As a student first, this platform is an easy and user-friendly way to automate their NIL deals.

Fans can subscribe or donate to their favorite schools and teams, search the web platform for their favorite athletes, and book one-on-one time with their favorite athletes. Fans can also support the HBCU Icons Exchange by making a contribution, becoming a monthly member, or purchasing merchandise.

Brands and Business can select their student-athlete influencers by searching the platform for athletes by school and team and working directly with The Icon 1901 Collective to create a customized campaign with HBCU Icons Exchange Athletes.